Moon Buggy Media

Mission Brief

Falls Festival is an annual premier music & arts festival that brings top international and Australian performers to Lorne, Victoria and Marion Bay, Tasmania over the new years break.

Work with Frontier Advertising to setup the official 2010 Falls Festival website on a customised off-the-shelf content management system.

Objectives

• Evaluate and select the best fit content management system that provides straight forward page editing, news management and photo gallery capabilities
• Develop a customised CMS module to manage the performers line up info across the two venues
• Search engine optimised for maximum keyword content reach

Roles

Technical lead and developer including content management system selection, customisation, template integration, setup and support.

Screens designed and built by Frontier Advertising.
Project management and website hosting by Frontier Advertising.

Results

The 2010 Falls Festival website launched in July 2010 backed by a major advertising campaign and received heavy media exposure and traffic.